This latest Puma running shoe project by Hussien Chalayan really makes a statement. The shoes are appropriately titled Haast Disc and are designed by Hussien Chalayan. The shoe design isn't for the average or meek. By strapping these babies on, you better prepare yourself for some attention.
Each daring shoe is tightened or loosened by turning a disc that is located on the top. Depending on one's tastes, the shoe seems to focus on functionality rather than style. The shoes are designed for hiking and camping, so if you don't care for the look of these Puma running shoes, at least you'll be far out of the public eye. Color schemes for the shoe include all black, black/white and blue/red.
Disc-Tightening Kicks
These Bold Puma Running Shoes Adjust with the Turn of a Wheel
Trend Themes
1. Function Over Form Footwear - Opportunity for brands to develop shoes that prioritize functionality over style for outdoor and sports use.
2. Adjustable Footwear - Innovative shoe designs that offer consumers customizable fit and support through adjustable features such as discs or dials.
3. Bold Design Shoes - Growing market for shoes with daring designs that appeal to consumers looking to make a fashion statement.
Industry Implications
1. Outdoor Footwear Industry - Trend towards adjustable shoes and function over form designs presents opportunity for businesses in the outdoor footwear industry to innovate and capture new market share.
2. Sportswear Industry - Growing demand for bold and customizable shoes presents opportunity for sports brands to develop trendsetting products that appeal to consumers who prioritize unique design and performance features.
3. Luxury Sneaker Industry - Shift towards bold and daring shoe designs presents opportunity for luxury sneaker brands to develop high-end, customizable sneakers to capture a growing market of fashion-conscious consumers.