Shining a spotlight on classic British iconography, the PUMA London store by Plajer + Franz Studio features a memorable facade. The famed sports brand has opened its first ever UK retail space, situated on London's Carnaby Street.
The PUMA London store front is clad in a red phone booth pattern that aims to celebrate British culture and its company’s heritage. From a phone-booth covered facade to its booth-occupied interior, the athletic retail space is designed with the customer experience in mind.
The shop features a revised version of the company's logo and mascot, made to fit in with Plajer + Franz Studio's posh London theme. From retro-infused imagery to digital touchscreen gaming and iPad integration, the shop interior is a memorable destination for tech-savvy shop visitors.
Phone Booth-Branded Shops
The PUMA London Store Highlights British Iconography
Trend Themes
1. British Iconography - Opportunity for brands to highlight and celebrate national symbols and icons in their retail spaces.
2. Customer Experience - Potential to design retail spaces with a focus on enhancing the overall customer experience through innovative and engaging elements.
3. Tech-savvy Retail - Incorporation of digital touchscreen gaming, iPad integration, and other tech-infused features to create a unique and memorable shopping destination.
Industry Implications
1. Fashion Retail - Fashion brands can leverage national symbols and icons to create visually appealing and culturally relevant retail spaces.
2. Interior Design - Opportunity for interior designers to create immersive and interactive retail spaces that prioritize customer engagement and experience.
3. Technology - Tech companies can explore partnerships with retail brands to provide innovative digital solutions and features for enhancing the shopping experience.