PUMA released the special PUMA Golden Suede sneakers in celebration of the brand's iconic Suede silhouette's 50th anniversary. The celebratory shoes are simply a reinvented version of the classic piece, coated in an all-over golden colorway. This version of the court runner has an upper crafted completely in metallic gold leather and tonal stitching details. The laces are also in gold and embellished with the PUMA logo and the sneaker's birth year, "1968." The soles are kept a crisp white to maintain a clean and classic overall look.
The PUMA Golden Suede shoes will be priced at $100 USD and will be available in both adult and kids sizes, set for a March 3rd release online and in-store.
Celebratory Golden Sneakers
The PUMA Golden Suedes Mark the Suede Silhouette's 50th Anniversary
Trend Themes
1. Golden Sneakers Trend - Other brands could capitalize on the nostalgic trend of celebrating anniversaries of iconic sneakers with a golden edition
2. Metallic Fashion Trend - The use of metallic colors in fashion could see a rise in popularity as seen in the PUMA Golden Suede sneakers
3. Reinvention of Classic Products Trend - Brands can reinvent classic products to give them a new, refreshing look while still retaining their original essence
Industry Implications
1. Footwear Industry - Other footwear companies can take advantage of the trend of celebrating iconic shoes by releasing commemorative editions
2. Fashion Industry - Fashion designers could incorporate more metallic elements into their collections following the popularity of the PUMA Golden Suede sneakers
3. Retail Industry - Retailers can capitalize on the trend of reinventing classic products to attract customers who are interested in nostalgia but still want fresh, modern products