The PUMA Girls of the Blaze Disc Collection is chock full of bold colors and body-conscious silhouettes that modernize the aesthetic of traditional Brazil style. Inspired by the country's vibrant culture, it brings a saucy mix of feminine sportswear to the upcoming spring and summer season.
Designed in collaboration with Solange Knowles, the sister of Beyonce who has been making a name for herself in the fashion industry of late, the PUMA Girls of the Blaze Disc Collection also channels her incomparable taste when it comes to clothing. It is hard to deny this connection considering that the models starring in the lookbook are made to look like her doppelgangers. She collaborated with four up-and-coming New York designers: Darlene and Lizzy Okpo of Nigerian-American label William Okpo, Gerlan Marcel of Gerlan Jeans, and musician and artist Hisham Bharoocha.
Brazil-Inspired Sportswear
The PUMA Girls of the Blaze Disc Collection is Designed by Solange
Trend Themes
1. Bold Colors - Opportunity for disruptive innovation in developing vibrant and eye-catching color palettes for sportswear collections.
2. Body-conscious Silhouettes - Potential for disruptive innovation in creating form-fitting and flattering activewear designs that accentuate the body.
3. Collaborative Fashion - Opportunity for disruptive innovation in fostering collaborations between established brands and emerging designers to create unique and trend-setting collections.
Industry Implications
1. Sportswear - Opportunity for disruptive innovation in the sportswear industry to create Brazil-inspired collections that blend bold colors and body-conscious silhouettes.
2. Fashion - An avenue for disruptive innovation in the fashion industry by incorporating cultural influences to create unique and eye-catching designs.
3. Collaborative Design - Potential for disruptive innovation in the field of collaborative design, where established designers partner with emerging talents to create fresh and innovative fashion collections.