Puma is uniting with RipNDip for a new apparel and footwear capsule that features custom graphics across the former's selection of streetwear apparel. The collection comprises cut-and-sewn garments such as the 'Twill Shirt' and 'Pants,' as well as a matching hoodie and sweatpants sweet with custom graphics inspired by the two brands. Select styles feature RipNDip's iconic Lord Nermal character as he pounces in a similar fashion to Puma's cat logo.
Elsewhere in the collection, Puma and RipNDip feature dual renditions of the 'Suede' model alongside two distinct reinterpretations of the 'Slipstream' design, each adorned with artistic representations of the iconic Nerm motif. Consumers can also browse through a selection of accessories, including a backpack, cap, and beanie.
The Puma x RipNDip collection will arrive on August 10.
Cat-Adorned Streetwear Styles
Puma Unveils its Collaborative Collection with RipNDip
Trend Themes
1. Custom Graphic Streetwear - The collaboration between Puma and RipNDip showcases customized graphics on streetwear apparel, offering an opportunity for brands to create unique and eye-catching designs.
2. Iconic Character Collaboration - The partnership incorporates RipNDip's iconic Lord Nermal character with Puma's cat logo, demonstrating the potential for collaborative branding with popular characters.
3. Artistic Sneaker Designs - The collection features artistic representations of the iconic Nerm motif on the 'Suede' and 'Slipstream' sneakers, showcasing the potential for innovative and visually-striking shoe designs.
Industry Implications
1. Fashion Apparel - The custom graphic streetwear trend presents an opportunity for fashion apparel brands to create distinct and personalized collections that appeal to consumers seeking unique styles.
2. Footwear - The artistic sneaker designs in the Puma x RipNDip collection highlight the potential for footwear brands to collaborate on eye-catching and limited-edition designs that attract sneaker enthusiasts.
3. Accessories - The Puma x RipNDip collection includes a variety of accessories such as backpacks, caps, and beanies, showcasing the potential for brands to expand their product offerings and tap into the streetwear accessories market.