The Pull & Bear Spring/Summer 2013 look book offers a plethora of beautiful and simplistic designs sure to offer something for any and all stylish mavens and lads.
The campaign, which was shot in the desert region of the Canary Islands, evokes an effortless laid back style that simultaneously manages to stay chic with elements that are on point for this season. There are a lot of aztec and desert themed inspirations throughout the collection as witnessed on several jacket sleeves and tops. The crocheted and laced white dresses also give off a boho-chic vibe that can be seen throughout. Models Daniela Braga, Justin Barnhill and Valerija Sestic are the faces of the newest campaign, who bring the youthful vibe that the Pull & Bear Spring/Summer 2013 lookbook is looking to espouse.
Youthful Desert Attire
The Pull & Bear Spring/Summer 2013 is Laid-Back Chic
Trend Themes
1. Desert-inspired Fashion - Opportunity for designers to create stylish, laid-back clothing with aztec and desert themed inspirations.
2. Boho-chic Style - Potential for fashion brands to incorporate crocheted and laced white dresses for a youthful, bohemian aesthetic.
3. Effortless Laid-back Fashion - Demand for clothing that offers an effortless and chic style, suitable for the current season.
Industry Implications
1. Fashion Design - Designers can innovate by incorporating desert-inspired elements and boho-chic styles into their collections.
2. Retail - Opportunity for retailers to offer desert-themed fashion and bohemian-inspired apparel to cater to the demand for laid-back chic.
3. Modeling - Models can embrace the youthful vibe and showcase the laid-back fashion trends in their portfolio to attract fashion brands.