Rains work in collaboration alongside Zellerfeld on the new Puffer sneaker that made its appearance for the first time on the runways of Paris Fashion Week. It was unveiled alongside the Fall/Winter 2024 designs and captivated the audience with a futuristic design language.
It is done in a red colorway palette and is built with a 3D-printing technology that is able to deliver a seamless fit and coating. The puffer-inspired chambers add sleek breathability as it is filled with 90% air and complete with custom cushioning resting on top of a fused latticework sole unit foundation. Every single pair is made from TPU materials to deliver quick-drying, odor-resistant, and washing properties to reduce overall maintenance.
Puffed Futuristic Collaborative Footwear
Rains and Zellerfeld Join Forces on the Puffer Sneaker
Trend Themes
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3. Fashion Week Runway Designs - Disruptive innovation opportunity: Integrate innovative materials such as TPU to create fashion-forward footwear with quick-drying, odor-resistant, and easy-to-clean properties.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore the intersection of fashion and technology to create cutting-edge footwear.
2. Technology - Disruptive innovation opportunity: Develop 3D-printing technology and materials to revolutionize the manufacturing process of footwear.
3. Footwear - Disruptive innovation opportunity: Incorporate puffer-inspired chambers and innovative materials to create sneakers with superior comfort and breathability.