Public Urination as Advertising
Saatchi & Saatchi Use Mannequin for Privy Council Campaign
Just when you got all excited, I need to tell you that the human publicly urinating for the Privy Council is actually a maniquin. Still, impressive. The campaign by Saatchi & Saatchi is an attempt to relieve the New York restroom shortage by taking the issue to the streets. At the Privy Council site, residents are urged to contact city council reps to pass legislation for creating a network of public washrooms.
Trend Themes
1. Public Washroom Shortage - Opportunity for businesses to disrupt the traditional public restroom model by creating innovative and accessible solutions.
2. Guerrilla Advertising - Potential for businesses to use unconventional and attention-grabbing methods, like using mannequins, to promote their products or campaigns.
3. Advocacy Campaigns - Opportunity for businesses to leverage public interest in social issues to drive awareness and encourage action.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to explore new and creative ways to engage with consumers.
2. Urban Planning - Opportunity for urban planners to address the issue of public restroom shortage by developing innovative designs and solutions.
3. Government Relations - Potential for businesses specializing in government relations to support advocacy campaigns and influence policy decisions.