When it comes to the golden age of sports car racing, people might not have thought that a watch such as those making up the Prototipo Chronograph series would work as a tribute. Yet they do beautifully. Specifically inspired by the late 60s and early 70s, the timepieces boast barrel cases and retro color palettes that are as nostalgic as they are chic.
Designed by Bradley Price, founder of Officine Autodromo, the Prototipo Chronograph series nevertheless balances vintage with modern touches that include a sleek profile, stainless steel case and an energetic dial. Price says, "Each watch feels like it could have existed in the past, but there are very modern accents, especially visible when looking up close."
Sports Car Chronographs
Prototipo Chronograph by Officine Autodromo Embraces Spirit of Racing
Trend Themes
1. Retro-inspired Timepieces - Opportunities for watch companies to capitalize on the nostalgic trend while incorporating modern design elements.
2. Automotive-inspired Accessories - Opportunities for accessory companies to tap into the sports car culture by creating unique and stylish products, such as chronographs.
3. Cross-industry Partnerships - Opportunities for watch companies to team up with car manufacturers or racing events to create special edition timepieces that appeal to car enthusiasts.
Industry Implications
1. Watch Industry - The watch industry can draw inspiration from the sports car racing culture to create unique and stylish timepieces.
2. Automotive Industry - The automotive industry can expand its brand into the fashion industry by creating accessories such as watches that honor their racing legacy.
3. Fashion Industry - The fashion industry can collaborate with watch and car manufacturers to create a fusion of style and functionality that appeals to car enthusiasts.