Nature Valley is introducing Protein Crunch bars with 10 grams of protein and contrasting textures, thanks to a combination of ingredients like whole-grain oats, peanut butter, nuts, soy protein and whey protein. The protein-packed bars, available in Peanut Butter and Chocolate Peanut Butter varieties, help to satisfy a gap in the market for a great-tasting, affordable protein bar with a unique texture.
The bars are free from artificial flavors, colors and high fructose corn syrup, and each of the bars boasts 200 calories, two grams of fiber and between seven to eight grams of sugar. The nourishing, dual-textured Nature Valley Protein Crunch Bars promise to offer a unique way for people to fuel themselves throughout the day, whether they are enjoying a mid-day break or refueling after physical activity.
Dual-Textured Protein Bars
Nature Valley Protein Crunch Bars Also Have Creamy Ingredients
Trend Themes
1. Protein-packed Snacks - The trend towards high-protein snacks presents an opportunity for companies to innovate with unique textures and flavors.
2. Natural Ingredients - Consumers are increasingly looking for natural, whole food ingredients in their snacks, opening up opportunities for companies to differentiate themselves with healthier options.
3. Affordable Protein Bars - As the market for protein bars continues to grow, companies can focus on creating affordable options that appeal to consumers looking for a convenient and nutritious snack.
Industry Implications
1. Healthy Snacks - Companies in the healthy snacks industry can capitalize on the trend towards high-protein, natural ingredients by creating innovative products that target health-conscious consumers.
2. Fitness Supplements - Companies in the fitness supplement industry can market protein bars and other high-protein products as a convenient way for athletes and fitness enthusiasts to refuel after a workout.
3. Convenient Food - Companies in the convenience food industry can expand their product lines to include high-protein snacks that appeal to busy consumers looking for a quick and easy way to stay fueled throughout the day.