adidas Originals draws in the talents of SOB X RBE, a hip-hop collective from the West Coast to showcase the latest colorways of its iconic Prophere Sneakers. Both versions boast a predominantly black canvas, with the options of either bright pink touches or white accents. The new options boast high contrasting elements as the bright hues adorning the big three stripes stand out across the dark uppers.
The uppers are constructed from knitted materials and it is set with a panel with heel stabilizing elements. The triple stripe lacing system adds to the shoe's branding detail and it is all rounded off with a bulky midsole. The two new tonal Prophere sneakers are set to hit select retail locations on October 4.
Heel Stabilizing Sneakers
adidas Original Launches Two New Colorways of the Prophere Sneakers
Trend Themes
1. Heel Stabilizing Footwear - Opportunity for footwear companies to develop new shoe designs with heel stabilizing elements to prevent injuries and improve comfort.
2. Collaborative Sneaker Designs - Opportunity for sneaker brands to collaborate with musicians and other artists to create limited edition and collectible designs for sneakerheads.
3. High-contrast Colorways - Opportunity for shoe manufacturers to experiment with bold color combinations and high-contrast features to create unique and eye-catching designs for their customers.
Industry Implications
1. Athletic Footwear - Athletic footwear companies could apply heel stabilizing technology and unique color combinations into their new sneaker designs.
2. Fashion Retail - Fashion retail companies can tap into the trendy market of sneakerheads by collaborating with artists to create exclusive limited edition footwear.
3. Manufacturing - Manufacturing companies can innovate their production methods to create more durable and sustainable sneaker materials with added features like heel stabilization elements.