Poggy works in collaboration with British toy designer and illustrator James Jarvis on this year's new P-ROOM THE WORLD 2020 collection. The concise capsule is refined and boasts the vibrant illustrations by the artist throughout the apparel. The capsule is made up of graphic tees, button up shirts, blazer, chino pants, a rug, and a corduroy hat.
The apparel range is designed to commemorate Jarvis' solo exhibition entitled 'Transcendental Idealism' that is being showcased from September 18 - October 18 in Shibuya PARCO's NANZUKA 2G. Details of the apparel include small illustrations on the blazer contrasted with golden buttons at the sleeves and center. This pattern translates on the white button up shirt as well. The graphic tee features six anthropomorphic figures coming together to form a circle.
Vibrant Illustrated Fashion Pieces
James Jarvis and Poggy Unveil the P-ROOM THE WORLD 2020 Range
Trend Themes
1. Illustrated Fashion - Opportunity for fashion brands to collaborate with illustrators and toy designers to create unique and vibrant collections.
2. Capsule Collection - Opportunity for brands to create curated and concise collections catering to specific audiences or events.
3. Graphic Tees - Growing popularity of graphic tees as a canvas for artists and illustrators to showcase their work and create wearable art.
Industry Implications
1. Fashion - The fashion industry can collaborate with artists and designers to create unique and attractive clothing lines.
2. Toy Design - Toy companies can collaborate with fashion brands to expand their product range with apparel featuring their illustrative designs.
3. Art - Opportunity for artists to expand beyond canvases and create designs for apparel and merchandise in collaboration with brands.