Activewear garments have become an accepted fashion style but can be associated with a slovenly aesthetic, which is something the Proof Trek Joggers are here to change.
The pants are constructed with a blend of nylon and spandex to ensure maximum stretch and durability, which is further enhanced with their double-weave design. The pants are finished with a DWR coating to make them impervious to both water and stains. A series of pockets across the pants provide dedicated storage for important travel documents, a smartphone and more.
The Proof Trek Joggers are positioned as the perfect travel garment that maintains a classic tapered silhouette for comfortable everyday wear. Priced at $128, the pants are available for purchase from brand owner Huckberry.
Flexible Travel-Ready Jogging Pants
The Proof Trek Joggers Maintain a Stylish Silhouette
Trend Themes
1. Travel-friendly Clothing - There is an opportunity for companies to disrupt the fashion industry by offering innovative garments that cater to the needs of travelers such as waterproof, stain-resistant materials and pockets for important documents and devices.
2. Versatile Activewear - Companies can capitalize on the growing trend of activewear as fashionable clothing by offering versatile options such as the Proof Trek Joggers that can seamlessly transition from a workout to everyday wear.
3. Technology-enhanced Fashion - The Proof Trek Joggers incorporate advanced materials and features such as the DWR coating to make them impervious to water and stains, highlighting an opportunity for companies to incorporate technology into fashion in innovative ways.
Industry Implications
1. Fashion Retail - Brick-and-mortar or online retailers can capitalize on the increasing demand for fashion pieces such as the Proof Trek Joggers with versatile functionality and advanced features.
2. Travel and Leisure - There is an opportunity for travel companies to partner with clothing brands to offer customers durable, comfortable and flexible clothing options such as the Proof Trek Joggers to enhance their travel experiences.
3. Sportswear Manufacturing - Sportswear manufacturers can disrupt the traditional activewear industry by incorporating advanced materials and features into their products such as the Proof Trek Joggers to make them more versatile, durable and stylish.