Projected displays adorn the otherwise pared-back aesthetic of the R13 Denim's first flagship store which is located in the SoHo neighborhood of New York City. The brick-and-mortar destination boasts exposed red brick and piping, as well as a few monolithic display structures that infuse the industrial atmosphere with some minimalist modernism.
Architectural firm Leong Leong accents R13 Denim's presence in retail by elevating the large blocks with an LED screen show. The projected displays showcase "footage of 1980s-era London streetwear." In addition, this feature is fully programmable and the firm plans to change the screen show seasonally to match R13 Denim's future collections. This adaptability ensures a more targeted, thematic and immersive experience for visitors of the flagship store.
Photo Credits: Naho Kubota
In-Store Projected Displays
Leong Leong Creates an Artistic Atmosphere for R13's Flagship Store
Trend Themes
1. Projected Displays - There is an opportunity to use projected displays in retail to create an immersive and adaptable experience for customers.
2. LED Screen Shows - LED screen shows can be programmed to change seasonally to match a brand's future collections, keeping the retail experience up-to-date and targeted.
3. Minimalist Modernism - The trend towards minimalist modernism in architecture can be adopted in retail to create a simple, yet impactful aesthetic.
Industry Implications
1. Retail - The use of projected displays and LED screen shows can enhance the in-store experience and increase customer engagement.
2. Architecture - Architectural firms can apply minimalist modernism principles to retail design to create impactful and memorable spaces.
3. Fashion - Using projected displays to showcase footage or imagery of a brand's history or inspiration can create a deeper connection between the brand and the customer.