Project Viper is a new custom creation from Orlando, Florida, firm East Coast Defenders. As the name suggests, the company specializes in building custom off-roaders based off the legendary Land Rover Defender. Project Viper is a one-off creation with a price tag of $285,000. It is powered by a Chevy-sourced LS3 V8 engine and is designed to conquer even the harshest terrain.
Project Viper sports 20-inch ADV.1 wheels wrapped in Nitto Mud Grappler tires. The suspension system features King Off-Road Racing shocks and Old Man Emu coilovers that provide a 2-inch lift. There's also a winch, external roll cage, and diamond-plated bedliner complete with a toolbox and seating. Project Viper is the first creation from East Coast Defender's new Ultimate Vehicle Concept (UVC) division. UVC will build 10 custom SUVs per year with customers able to customize every single aspect of their off-roader.
Custom Luxury Off-Roaders
Project Viper is a $285,000 One-off SUV Designed to Conquer Any Terrain
Trend Themes
1. Custom Off-roaders - The luxury off-roader market is booming, creating opportunities for companies to offer personalized builds and unique features for those who want to dominate the outdoor terrain.
2. LS Engine Swaps - The use of non-OEM engines is gaining popularity, creating opportunities for companies and mechanics to specialize in engine swaps and modifications of older vehicles.
3. Personalization Services - Consumers are willing to pay a premium for personalization and unique features, creating opportunities for companies to offer customized services and one-of-a-kind designs in various industries.
Industry Implications
1. Automotive Customization - The automotive customization industry is growing due to the increasing demand for personalized vehicles, presenting an opportunity for businesses to offer unique features, customizable designs, and specialized services.
2. Off-road Equipment - The off-road equipment industry is expanding as more consumers seek to conquer harsh terrain, leading to opportunities for companies to offer unique equipment, customized upgrades, and specialized services for off-roaders.
3. Luxury Goods - The demand for luxury goods is increasing, creating opportunities for companies to offer high-end, customizable products, such as the Project Viper SUV, which targets customers who value exclusivity, premium features, and top-quality materials.