If you've a penchant for the great outdoors, you'll adore the Project Alabama Spring 2011 lookbook. Photographer Gustavo Marx shot model Julia Oliv in a variety of forest, yard and cabin scenes; these settings combine beautifully with Project Alabama designer Charlotte Greenough's separates and dresses. It's enough to make even city-slickers want to go camping.
See more shots from the Project Alabama Spring 2011 lookbook above.
Implications - As the global population and urban centers continue to increase, many individuals may feel as if their connection with nature and the planet is weakening. These individuals often cannot find time to enjoy the great outdoors due to busy lifestyles. Companies and businesses will benefit by creating products that are capable of providing consumers comparable experiences to those encountered outside.
Nature-Loving Lookbooks
The Project Alabama Spring 2011 Line is for Aesthetes and Free Spirits
Trend Themes
1. Nature-inspired Designs - With the growing desire for people to stay connected with nature, companies can benefit from creating products and designs that incorporate elements inspired by natural surroundings.
2. Outdoor Experience Products - Creating products that enable users to savor and recreate the outdoor experience within their busy lifestyles is a significant opportunity for businesses.
3. Sustainable Fashion - As consumers look for ways to reduce their carbon footprints and be more environmentally conscious, creating sustainable fashion products using eco-friendly materials can be a promising initiative for businesses.
Industry Implications
1. Fashion - Fashion industries can lead the way by incorporating nature into their designs and creating sustainable clothing from eco-friendly materials.
2. Outdoor Recreation - The Outdoor Recreation industry has the potential to benefit by offering products and services that allow customers to enjoy the outdoors while still meeting the demands of their busy lives.
3. Interior Design - As people increasingly seek to connect with nature, a growing trend in interior design is bringing the outdoors in, providing a valuable opportunity for industry players to tap into this market.