Facebook will reportedly be launching new profile tags that let users describe their friends, similar to those used on LinkedIn to list a potential hire's skills.
Users will be able to suggest descriptors such as "artsy," "plays guitar," "good with kids," or really anything else they can think of (including emojis) for themselves or their friends. A descriptor suggested for another user will have to be approved by the user himself before being included on his profile. Friends will be able to like profile tags in order to give them a higher ranking on the user's profile. Facebook says that these tags will add details to users' profiles that they may not have thought of themselves -- playing on the idea that sometimes our friends know us better than we know ourselves.
Friend-Describing Social Tags
The New Facebook Profile Tags Will Let Users Label Their Friends
Trend Themes
1. Friend-describing Social Tags - The trend of using social tags to describe friends has promising opportunities for personalized marketing and social media platform improvements.
2. Personalized Marketing - The trend of friend-describing social tags presents opportunities for companies to leverage social media data to create highly personalized marketing campaigns.
3. Social Media Platform Improvements - The trend of friend-describing social tags offers opportunities for social media platforms to increase user engagement through deeper connections between friends and more detailed user profiles.
Industry Implications
1. Social Media - The social media industry has opportunities to improve their user engagement through the implementation of friend-describing social tags on their platforms.
2. Marketing - The marketing industry can utilize friend-describing social tags data to create highly personalized and targeted campaigns on social media platforms.
3. Artificial Intelligence - The artificial intelligence industry has opportunities to develop algorithms that help match user interests with their friends based on their friend-describing social tags, creating more personalized social media experiences.