YouTube created a new profile cards feature that will display a specific user's previous comments. The company stated that the new feature was created to provide content creators with the ability to identify some of their most engaged fans. However, the profile cards feature will be available to all users on the platform and will be available to Android users first. The feature was tested during the fall, and it was viewed favorably.
Users have the ability to access the feature by selecting another individual's profile picture, from there comment history is accessible.
YouTube also released a statement about how it hopes the feature could allow individuals to, "explore comments, build connections with others, and contribute to a more welcoming YouTube overall."
Community-Focused Video Platform Features
YouTube's Profile Cards Feature Displays Comment History
Trend Themes
1. Comment History Visualization - The ability to visualize a user's comment history can allow for targeted engagement and the discovery of new content creators.
2. Fan Engagement Tracking - By tracking engagement levels, content creators could provide tailored content to their most engaged followers.
3. Community Building Features - Features that facilitate connection and interaction within online communities can help promote a welcoming and inclusive platform.
Industry Implications
1. Social Media - Social media platforms could implement similar features to enhance user engagement and expand communities.
2. Content Creation - Content creators could use these features to better understand their audience and promote engagement and connection within their community.
3. Market Research - Market research companies could leverage user engagement data to uncover new insights and trends.