Jack McCollough and Lazaro Hernandez have taken a business-savvy approach to the Proenza Schouler Pre-Fall 2013 collection.
Garment offerings for the transitional season showcase consumer-friendly characteristics that boast inspiration from the design duo's most recognized creations. Each piece shines with its covetable wearbility, a characteristic that is rare in most runway collections. The looks maintain a perfect balance between street style and artful expressionism without straying form the label's poised aesthetic.
Proenza Schouler's toned down design took on the form of shiny cobalt coats, graphic text prints and structural detailing that will resonate with a larger audience. With its reinvention of classics, this collection's approach to luxury doubles as an intelligent move that accompanies the firm's retail expansion.
Abstract Reinvention Collections
Proenza Schouler Pre-Fall 2013 Shines with Friendly Designs
Trend Themes
1. Consumer-friendly Designs - Proenza Schouler's Pre-Fall 2013 collection showcases consumer-friendly characteristics, presenting disruptive innovation opportunities in the fashion industry.
2. Transitional Season Garments - The Proenza Schouler Pre-Fall 2013 collection offers a range of garments suitable for the transitional season, highlighting opportunities for disruptive innovations in seasonal fashion trends.
3. Street Style and Artful Expressionism - The collection strikes a balance between street style and artful expressionism, creating opportunities for disruptive innovations in merging high fashion with urban culture.
Industry Implications
1. Fashion Retail - Proenza Schouler's consumer-friendly designs in the Pre-Fall 2013 collection open up disruptive innovation possibilities in the fashion retail industry.
2. Seasonal Fashion - The transitional season garments in the Proenza Schouler Pre-Fall 2013 collection offer opportunities for disruptive innovations in the seasonal fashion industry.
3. High Fashion - The fusion of street style and artful expressionism in the collection presents disruptive innovation possibilities in the high fashion industry.