The Proenza Schouler Fall 2014 campaign has an honest feel to it even with the colorful backdrops and playful poses. Perhaps its the model's straight face or the untouched feel of the images that give it this candid appeal. Whatever the cause, the images are easily relatable, which will help it connect with viewers more easily.
Shot by photographer David Sims, the Proenza Schouler Fall 2014 campaign stars model Julia Bergshoeff. The brunette beauty is clad in bold prints and modern shoes that all adhere to a black and white palette. According to Models.com, the autumn collection was inspired by Ron Nagle, an American ceramic sculptor, musician and songwriter. The looks were perfected with bleached brows courtesy of Diane Kendal and sleek hair by Guido Palau.
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The Proenza Schouler Fall 2014 Campaign Stars Julia Bergshoeff
Trend Themes
1. Bleached Brow Beauty - Incorporating bleached brows into beauty campaigns can create a unique and trendsetting aesthetic that can help brands stand out in the fashion industry.
2. Black and White Fashion - Adopting a black and white color palette in fashion collections can create a clean and timeless aesthetic, adding a level of sophistication to clothing that appeals to consumers.
3. Unedited Fashion Imagery - Using raw and unedited imagery of models can create an authentic and relatable connection with viewers that is hard to achieve with overly stylized campaigns.
Industry Implications
1. Fashion Industry - By adopting the trends seen in the Proenza Schouler campaign, fashion companies can differentiate themselves and create unique brand identities that appeal to younger consumers.
2. Beauty Industry - Experimenting with unconventional beauty looks, such as bleached brows, can help beauty companies appeal to younger and more daring consumers seeking edgy and bold looks.
3. Photography Industry - Using a natural and unedited approach to fashion photography can create a raw and authentic feel to campaigns that resonates with consumers seeking genuine connections with brands.