Since quilts and tapestries have become a huge fad lately across many different industries, the Proenza Schouler Fall 2011 ad campaign seems to fit the mold quite nicely. They have surely embraced this crafty look in a boldly unique way. With an injection of tribal patterns and vibrant colors that mimic the fashion designs spotlit in these two ads, the Proenza Schouler Fall 2011 campaign is quite original and eye-catching.
Shot by Willy Vanderperre, the Proenza Schouler Fall 2011 ad campaign stars Polish beauty Zuzanna Bijoch. Although the looks are elegant and sophisticated, there is also a feral feeling due in large part to the wild makeup and wet hair styled by Hannah Murray. I love the push for color this fall season.
Tribal Tapestry Campaigns
The Proenza Schouler Fall 2011 Ads Have a Feral Feeling
Trend Themes
1. Quilts and Tapestries - Disruptive innovation opportunities lie in incorporating quilts and tapestries into various industries, adding a crafty and unique look.
2. Tribal Patterns - By integrating tribal patterns in designs, industries can create original and eye-catching products that embrace the bold and vibrant aesthetic.
3. Bold Color Palette - There is a push for color this fall season, offering disruptive innovation possibilities for industries to incorporate vibrant colors into their products and campaigns.
Industry Implications
1. Fashion - Fashion brands can explore incorporating quilts, tapestries, tribal patterns, and bold colors into their designs and ad campaigns.
2. Interior Design - By integrating quilts, tapestries, tribal patterns, and bold colors into interior design, industries can enhance the crafty and unique look of spaces.
3. Arts and Crafts - The popularity of quilts, tapestries, tribal patterns, and bold colors can inspire industries in the arts and crafts sector to create innovative products and DIY projects.