Living in a Toyota Prius was considered difficult to do before the Prius camper van debuted at the 2012 Tokyo Auto Salon. This unique hybrid modification instantly turns the Prius into a livable space big enough for two.
The Prius camper van features an all-white camper shell with a pink and white interior. On the ground floor there is enough space for either a small sofa or coffee table with the second floor providing the sleeping quarters. The Prius is surprisingly roomy, and this camper shell is no exception. While I doubt that Toyota would ever mass produce something like this, there may be enough demand to convince a third party to do a limited test run of Prius camper shells.
Hybrid RV Conversions
The Prius Camper Van Makes the Four-Door Green Machine Habitable
Trend Themes
1. Hybrid Camper Vans - There is a rising trend towards creating hybrid conversions of existing vehicles to give them additional functionality and utility, presenting a disruptive innovation opportunity for the automotive industry.
2. Micro-living Spaces - The increasing popularity of smaller, more affordable living spaces is leading to a trend of converting unconventional vehicles into habitable living spaces, creating a disruptive innovation opportunity for the real estate industry.
3. Eco-friendly Travel - The growing awareness of environmental impact resulting from travel has led to a trend towards developing travel options that are more eco-friendly, creating a disruptive innovation opportunity for the travel and tourism industry.
Industry Implications
1. Automotive - Hybrid camper van conversions present an opportunity for companies in the automotive industry to expand their offerings and appeal to a wider range of customers seeking unique vehicles.
2. Real Estate - The trend towards converting unconventional vehicles into micro-living spaces presents an opportunity and a challenge for the real estate industry to adapt to changing consumer preferences.
3. Travel and Tourism - The trend towards eco-friendly travel options presents an opportunity for companies in the travel and tourism industry to attract environmentally-conscious customers and differentiate themselves from competitors.