Printfresh is a pajama, loungewear, and stationery woman-owned brand dedicated to providing eco-friendly designs to customers. The label's founder, Amy Voloshin, spent 15 years designing prints for the fashion industry. Inspired by plants, animals, and home decor, the unique pieces are designed by Printfresh's in-house team.
The brand recently relaunched its popular Tropical Oasis pattern. The pattern boasts green foliage and jungle cats camouflaged amidst the plants. The Tropical Oasis pattern is now available in multiple styles, including the Long Sleep Set. Customers can also purchase the pattern in the brand's Short Sleep Set and as an elegant shin-length Robe. Printfresh also offers an embroidered Houseplants pattern, an Eat Your Asparagus pattern, and a Lemon Zest pattern.
Eco-Friendly Patterned Sleepwear
Printfresh Recently Relaunched its Tropical Oasis Pattern
Trend Themes
1. Eco-friendly Sleepwear - Printfresh's emphasis on eco-friendly designs presents a disruptive innovation opportunity to the sleepwear industry that can exploit the growing market demand for sustainable products.
2. Patterned Loungewear - Printfresh's unique and animal-inspired loungewear designs can innovate the loungewear industry by catering to a diverse customer base seeking unconventional outfits for relaxation.
3. In-house Design Teams - Printfresh's innovative approach to in-house design teams present a disruptive opportunity for industries to redefine their design model and come up with unique product and service offerings.
Industry Implications
1. Fashion Industry - The fashion industry can adopt eco-friendly designs similar to Printfresh's to increase sustainability and cater to a growing demand for sustainable fashion.
2. Sleepwear Industry - Printfresh's unique sleepwear designs can help redefine the sleepwear industry by catering to a diverse market that seeks unconventional yet comfortable sleep and loungewear outfits.
3. Design Industry - The in-house design team approach presented by Printfresh can disrupt the traditional design industry model and inspire design professionals to redefine their services and product offerings.