The Pringles Passport varieties are designed to tap into the consumer nostalgia for traveling—something that many have not been able to do due to the COVID-19 restrictions on all non-essential travel. The collection was first launched in Japan in September and following its success, the company is making its Pringles Passport flavors available across Asia in countries including Taiwan, Thailand, the Philippines, Singapore, and Malaysia.
Through the Pringles Passport flavors, consumers have access to London Fish and Chips, and New York Cheeseburger. In order to come up with these products, the company's R&D team was looking at "popular tourist destinations across the world and the iconic food that these destinations offer." In doing so, Pringles is able to transport consumers to a different culture, without the need for physical traveling.
Travel-Inspired Chips Flavors
Pringles Passport Attempts to Satisfy a Nostalgia for Traveling
Trend Themes
1. Nostalgia-inspired Flavors - A trend of creating food flavors that evoke nostalgia for travel experiences, tapping into consumers' longing for exploration and adventure.
2. Virtual Travel Experiences - An emerging trend of offering virtual travel experiences through food and beverage products, providing consumers with a taste of different cultures from the comfort of their own homes.
3. Destination-themed Product Lines - A growing trend of developing product lines inspired by popular tourist destinations, allowing consumers to experience the essence of different cultures through unique and authentic flavors.
Industry Implications
1. Snack Food Industry - Opportunity for snack food companies to innovate by creating nostalgia-evoking flavors that transport consumers to different travel destinations, offering unique snacking experiences.
2. Food and Beverage Industry - Opportunity for food and beverage companies to capitalize on the nostalgia for travel by developing virtual travel experiences through products, providing a sensory journey for consumers.
3. Tourism and Hospitality Industry - Opportunity for tourism and hospitality companies to collaborate with snack food brands to create destination-themed product lines, offering a unique way for travelers to experience the essence of a culture through flavors.