Urban apparel and shoe company Primitive has released a promo video that gives individuals a peek at their Spring 2011 collection. The hot California store chose a model that is as hot as their clothing to show off the collection
Primitive uses the captivating seduction of the attractive Alexis Lopez very well within this shoot. Though I'm not sure what barely-clothed babes have to do with a skateboarding store, I'm not complaining.
Implications - Effective marketing campaigns that are memorable often feature sexually charged imagery, and seduction steamy enough to warrant a watch, whether the products interesting to consumers or not. The controversy these images generate in both the media and among the public brings further publicity to a brand, and whether this attention is good or bad, it will have positive impacts on consumption levels.
Provocative Promo Shoots
Primitive Releases Their Spring 2011 Collection With Alexis Lopez
Trend Themes
1. Sexually Charged Imagery - Incorporating sexually charged imagery in marketing campaigns can create a lasting impact and generate publicity, regardless of product relevance.
2. Controversial Branding - Controversial images can spark media attention and public conversations, driving increased consumption levels for a brand.
3. Memorable Marketing - Creating marketing campaigns that are memorable through the use of seductive and captivating imagery can leave a lasting impression on consumers.
Industry Implications
1. Fashion - The fashion industry can leverage sexually charged imagery to create provocative and memorable advertising campaigns.
2. Advertising and Marketing - The advertising and marketing industry can explore controversial branding strategies to generate media attention for their clients.
3. Retail - Retailers can learn from Primitive's marketing approach to create memorable promotions that leave a lasting impression on consumers.