Converse celebrates with the new Pride Pack this year comprised with a selection of colorful footwear and apparel designs that specifically highlights a date -- June 28th, 1969. This is the day that the Stonewall Riots made a strong statement for the LGBTQ+ community and the rights they should have.
The collection highlights Chuck Taylors and Chuck 70s in addition to the apparel. The designs are accented with a bolt emblem and decorated with glitter throughout in order to emphasize self-expression. The range also puts a spotlight on the label's inaugural sneakers that are made with inspiration drawn from the Trans flag. The apparel designs are made to reference the late 60s and the early 70s as the nod to the historical event.
Sparkling Pride-Honoring Sneakers
Converse's Pride Pack Features Glittery Sneaker Designs
Trend Themes
1. Glitter Sneaker Designs - The use of glitter throughout sneaker designs highlights the trend of self-expression in footwear.
2. Pride Pack Collections - Brands offering collections that specifically honor the LGBTQ+ community highlight the growing trend of inclusivity and support.
3. Historical Event Inspirations - Apparel designs referencing historical events like the Stonewall Riots showcase the trend of incorporating social and cultural significance into fashion.
Industry Implications
1. Footwear - Footwear brands can capitalize on the rising demand for unique and expressive designs, such as sneakers adorned with glitter.
2. Fashion - The fashion industry can tap into the growing market of Pride-themed collections, catering to the LGBTQ+ community and allies.
3. Apparel - Apparel companies can explore historical events as inspirations for designs, providing customers with a connection to important cultural moments.