If you thought line flubs and outtakes were only for live-action actors, the outrageous M&M's 'Hungry Eyes' blooper reel will convince you otherwise. The commercial features the hit 80s song by Eric Carmen, made popular by the film 'Dirty Dancing,' and stars comedian Nathan Barnatt as a questionable bar patron. The blooper reel shows the Pretzel character messing up his lines repeatedly, and improvising hilarious quips and comments about the Barnatt character, who stares at the snack longingly. The outtake video takes the humanized candies to a whole new level, suggesting they are real actors rather than just voiced animations.
The M&M's Hungry Eyes ad is already hilarious, making clever use of the song's title and reputation, and the blooper video takes the humor to a whole new level. I hope this is only the beginning of an outrageously funny ad campaign that uses clever pop culture references.
Pick-Up Artist Candy Ads
The Hilarious Pretzel M & M's 'Hungry Eyes' Bloopers
Trend Themes
1. Humorous Advertising - Companies can create campaigns with a humorous tone to engage with audiences and create a deeper brand connection.
2. Pop Culture References in Advertising - Brands can use well-known references from pop culture to attract attention and create a strong brand association with a particular concept or product.
3. Bloopers/outtakes in Marketing - Creating bloopers and outtakes from ad campaigns can help build buzz and create a sense of authenticity by showing the behind-the-scenes process of marketing.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can use humor and pop culture references in their marketing efforts to create a memorable brand and attract new customers.
2. Entertainment - Marketing in the entertainment industry can leverage the use of bloopers and outtakes to promote upcoming releases and engage with fans on a more personal level.
3. Advertising - Advertising agencies can incorporate humor and pop culture references into their campaigns to help their clients stand out in an increasingly crowded market.