In honor of International Women's Day, PrettyLittleThing (PLT) is celebrating the social, economic, cultural, and political achievements of women. This year, the popular fashion brand is honoring the powerful unicorns behind the scenes at PLT who make the magic happen. From BI to Warehouse, they have highlighted the women across the different departments based in their HQ with an inspiring photoshoot and a 5-question Q&A to gain a better insight into their talented team across the business.
As a brand driven by family values, PLT is all about empowering the women who work within the company's walls and empowering their customers through what they wear and how they feel. With family values at the core of its identity, PrettyLittleThing is committed to celebrating and uplifting women every day.
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Trend Themes
1. Women Empowerment in Fashion - Fashion industries can leverage the concept of women empowerment to attract more customers towards their brand.
2. Corporate Social Responsibility - Companies can highlight their efforts towards social and cultural achievements to establish a positive image of their brand.
3. Workplace Diversity and Inclusion - Promotion of gender diversity and highlighting their contribution towards business growth can help organizations attract top talent.
Industry Implications
1. Fashion - Fashion industry can create campaigns promoting women empowerment to promote their brand while also celebrating International Women's Day.
2. Human Resources - Including women in key leadership positions can increase organizational performance while also upholding values of inclusivity.
3. Marketing and Advertising - Creating campaigns that empower and celebrate women can increase brand loyalty and awareness among female consumers.