PrettyLittleThing and Yovanna Ventura launch a collaborative line of summer apparel. The online fashion brand's new summer wardrobe features clinging silhouettes and essential swimwear for the warm weather.
Debuted by PrettyLittleThing brand ambassador and professional model and actress, Yovanna Ventura, this collection includes exciting psychedelic and animal prints. For a more subtly colored outfit, the collection also includes several ombre tie-dye sets. Included in the launch is a range of vibrant summery colors from bright oranges and fiery reds, to aquatic hues of blue.
The collaboration boasts fresh pairs of denim, bodysuits, form-fitting sundresses and skirts, bikinis, tops, and flattering bathing suit covers. Consumers can browse through and purchase the new collection through the company's online store.
Curvaceous Apparel Launches
PrettyLittleThing and Yovanna Ventura Launched a Collaborative Line
Trend Themes
1. Summer Apparel Trend - Summer-themed collection of curvaceous apparel highlights the popularity of vibrant colors with animal prints and psychedelic designs.
2. Online Collaboration Trend - The collaboration between PrettyLittleThing and Yovanna Ventura demonstrates the growing trend of online fashion brand collaboration with influencers and celebrities.
3. Body-positive Fashion Trend - The emergence of curvaceous apparel indicates the rising trend in body-positive fashion, catered to all body types and sizes.
Industry Implications
1. Online Fashion Retail Industry - Collaborations between online fashion retailers and social media influencers demonstrate the rising importance of utilizing social media marketing and e-commerce platforms.
2. Fashion Industry - Body-positive fashion and inclusion of all body types and sizes are disrupting the traditional fashion industry's emphasis on unrealistic body standards.
3. Swimwear Industry - The new collection's inclusion of essential swimwear and curvaceous designs highlights the importance of catering to diverse consumer preferences in the swimwear industry.