Foodie-Focused Social Networks

Loblaws' President's Choice Discoveries Platform Stuns Food Fans

Canadian grocery retailer Loblaws impressed millennial consumers with the recent launch of its "Crave More" social media campaign and foodie-focused President's Choice Discoveries platform.

In addition to featuring recipes, decor trends and tips for those who love to entertain, the President's Choice Discoveries platform is also a way for Loblaws customers to save money and get access to exclusive deals. This foodie-focused social network is not only a smart marketing move for Loblaws -- whose in-house President's Choice range has been re-branded to appeal to urban foodies -- but is also a way to give the grocer's consumers a feeling of exclusivity.

The retailer's "Crave More" campaign connects foodies across Canada and was launched with a signature loyalty card. In addition to offering savings and exclusivity, this marketing move transforms PC from an inexpensive grocery staple into a lifestyle brand that appeals to millennials.
Trend Themes
1. Social Media Marketing - Using social media platforms to connect with food enthusiasts and create a sense of exclusivity for consumers.
2. Lifestyle Branding - Transforming a grocery retailer into a lifestyle brand that appeals to millennials through curated content and exclusive deals.
3. Influencer Marketing - Leveraging foodie influencers to promote the President's Choice Discoveries platform and drive engagement with millennial consumers.
Industry Implications
1. Retail - Using food-focused social networks to enhance customer loyalty and drive sales in the grocery industry.
2. Food and Beverage - Creating opportunities for product discovery and promotion through the President's Choice Discoveries platform, targeting food enthusiasts.
3. Marketing and Advertising - Harnessing the power of social media campaigns and influencer marketing to build brand awareness and engagement in the food industry.

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