Fandango has launched a new feature for moviegoers that will enable them to preorder concessions to expedite their journey through the lobby and into the theater itself. The new ordering feature is being launched at AMC Theater locations to start and will provide customers with the option to add a range of concession items to their order before checking out. Guests who use the feature to preorder concessions can then head straight to the pickup area to retrieve their order upon arrival to skip the lineup.
EVP of Fandango Jerramy Hainline spoke on the new preorder feature saying, "We are excited to collaborate with AMC Theatres to bring these exciting new concessions offering to our users. At Fandango, our goal is to super-serve consumers with all their moviegoing needs, and launching the ability to pre-order concessions on our platform is another important step to bring even more convenience and joy to moviegoers."
Cinema Snack Ordering Features
Fandango Now Offers the Option to Preorder Concessions
Trend Themes
1. Convenience-enhancing Movie Theater Experiences - Exploring ways to streamline the moviegoing process and enhance the overall experience for consumers.
2. Preordering Concessions Services - Innovating services that allow customers to conveniently order their snacks in advance and avoid waiting in line.
3. Tech-integrated Theater Amenities - Integrating technology solutions to improve the efficiency and convenience of theater amenities for moviegoers.
Industry Implications
1. Entertainment and Leisure Industry - Leveraging digital solutions to elevate the customer experience and increase satisfaction in entertainment venues.
2. Food and Beverage Industry - Exploring opportunities to enhance customer convenience through preordering services and digital advancements in food services.
3. Technology and Retail Integration Sector - Creating seamless digital interfaces that connect retail services with technology to improve customer engagement and satisfaction in various sectors.