This pretty pink and premium tea packaging was developed for 'T' by the Designstudio Bräutigam & Rotermund studio, inspired to boil down absolutely everything down to just its essentials.
This simplification comes through most noticeably through the product's brand name, T, which is designed to be short and sweeter than the already short word "tea." Although the design is quite pared down, the branding does not skimp on quality or style. The packaging of T's products are given a fresh, modern feel, using subtle gold accents to play up the richness of the tea products. Like limited edition items, the tea boxes are categorized by numbers, making each one seem like something precious to collect. The tops of the tea boxes feature one of the most charming details, a phrase that communicates that T embodies "handpicked happiness."
Precious Tea Branding
T's Premium Tea Packaging is Delicate, Pink and Pared Down
Trend Themes
1. Minimalist Packaging - Opportunity to disrupt the packaging industry by creating minimalistic designs that focus on essential elements.
2. Luxury Branding - Opportunity to disrupt the branding industry by using elegant and premium design elements to create a luxurious brand image.
3. Limited Edition Collections - Opportunity to disrupt the tea industry by releasing limited edition tea boxes categorized by numbers, creating a sense of exclusivity.
Industry Implications
1. Packaging - Opportunity for packaging companies to adopt minimalist designs as a way to stand out and appeal to consumers.
2. Branding - Opportunity for branding agencies to use premium design elements and create a luxurious brand image for their clients.
3. Tea - Opportunity for tea companies to release limited edition collections categorized by numbers, enhancing the perceived value and desirability of their products.