Chanel has reimagined its iconic 'Premiere Watch' into the innovative 'Premiere Sound.' Designed by Arnaud Chastaingt, the brand’s watch creative studio director, this transformation allows the bracelet to "convert into a necklace, connected to black and gold in-ear headphones featuring the signature double C logo." The headphones are fully functional, connecting effortlessly to iPhone, Android smartphones, or any audio device. They come equipped with a microphone and a remote control to adjust volume, control audio, and video playback, and receive calls.
The watch component boasts "a steel case which is coated with 18k yellow gold and a black-lacquered dial, powered by a quartz movement." The necklace chain, coated with 18k yellow gold and interwoven with black leather, incorporates a matte black audio cable. Additionally, the wired headphones are designed to be removable, allowing the wearer to adjust the statement piece back into a fashionable necklace; effortlessly combining luxury fashion with cutting-edge technology.
Fully Functional Statement Pieces
Chanel Repurposes its Premiere Watch into Premiere Sound
Trend Themes
1. Hybrid Wearable Tech - Blending fashion and technology in accessories to create multifunctional pieces that serve both aesthetic and practical purposes.
2. Luxury Audio Devices - Developing high-end headphones and audio equipment that double as designer jewelry, appealing to luxury consumers.
3. Convertible Accessories - Designing adaptable accessories that transition between different uses, enhancing versatility and consumer appeal.
Industry Implications
1. Wearable Technology - Expanding the wearable tech market by integrating luxury and multifunctional features into traditional jewelry items.
2. Luxury Fashion - Combining luxury fashion elements with advanced technology to create premium, multifunctional statement pieces.
3. Consumer Electronics - Innovating in the consumer electronics sector by merging sophisticated audio technology with high-end fashion design.