Many expecting mothers maintain a pregnancy diary to chronicle their experiences through pregnancy up to the birth of their child; now, would-be moms can enjoy a diary that literally grows with them.
The 'Bell-Net Mother Book' has an incredible 3D design that mirrors the physical changes of a pregnant woman's body. The diary is designed for 40 weeks of entries to cover the 40 weeks of human pregnancy.
Each week, the pages on the right grow and bulge like a pregnant woman's body while the left side, which is left blank for notes, deepens each week so that the pages can align and the book can be closed.
The Bell-Net Mother Book pregnancy diary was created by Japanese obstetrics medical services network Kishokai in partnership with ad agency Dentsu. The design took the Grande Design Lotus prize at Adfest in Bangkok, Thailand.
3D Pregnancy Diaries
This Pregnancy Diary Grows Over Nine Months Like a Pregnant Woman's Body
Trend Themes
1. 3D Pregnancy Diaries - An innovative trend in pregnancy diaries that physically grows and bulges like a pregnant woman's body.
2. Personalized Pregnancy Reflections - A trend in pregnancy diaries that provide space for personalized notes and reflections on each week of the journey.
3. Multisensory Pregnancy Experiences - A trend in pregnancy diaries that combine visual and tactile elements to create a multisensory experience for expectant mothers.
Industry Implications
1. Publishing - Disruptive innovation opportunities in the publishing industry include creating personalized 3D pregnancy diaries that offer an interactive and immersive experience for expectant mothers.
2. Maternity Products - In the maternity products industry, there are opportunities to design and produce pregnancy diaries that align with the physical changes experienced by pregnant women, offering a unique and engaging product.
3. Advertising and Marketing - Within the advertising and marketing industry, there is potential to collaborate with medical services networks and develop innovative pregnancy diaries that capture the attention and interest of expectant mothers.