At the 2002 World Cup, England's most famous baller, David Beckham, sported a striking pair of boots called Predator Mania. Now, 15 years after those boots took the football world by storm, Adidas has once again teamed up with Beckham to re-release the iconic cleats.
The new Predator Mania boots look like spitting images of the originals, only with some updated sports technology. They now include Adidas' SprintFrame, a lightweight chassis that gives stability without hindering athletes' mobility. As with the originals, though, the new Manias feature molded plastic turf cleats, cream sides, and a bright red tongue.
The Predator Mania has been released in tandem with a few other Adidas running shoes that share the same color scheme, and these are all part of the "champagne pack" that celebrates Beckham's 42nd birthday.
Revived Classic Football Boots
Adidas is Re-Releasing David Beckham's Classic Predator Mania Boot
Trend Themes
1. Classic Sportswear Re-release - Opportunities for companies to capitalize on nostalgia by reviving classic athletic wear with updated technology.
2. Celebrity Athlete Collaborations - Collaborative endeavors between sports celebrities and apparel companies allows for the release of limited edition items, arousing consumer excitement and demand.
3. Gender Neutrality in Sports Apparel - Creating unisex athletic apparel can attract a wider range of customers, especially as consumer values evolve to appreciate inclusivity and diversity in the marketplace.
Industry Implications
1. Athletic Footwear Industry - Incorporating updated technology into re-released classic athletic shoes can capitalize on nostalgia while providing athletes with the latest innovations in performance footwear.
2. Celebrity Collaboration Industry - Collaborations between celebrities and clothing companies are a means to harness celebrity endorsement for unique product concepts that generate high demand and maintain exclusivity.
3. Gender-inclusive Sportswear Industry - Pivoting to creating and marketing gender-neutral sportswear products can allow companies to resonate with customers of diverse gender-identities while tapping into new target markets.