Sportswear giant adidas Originals introduces its new Predator Archive Pack to kick off the new year. The entire range highlights the classic Predator football boot and is detailed with contemporary technology without disrupting the classic design language.
The boot is ready for the field and there are three variations that make up the new pack -- the Precision+, Precision.1, and the Precision.3. These are detailed with the iconic fold-over tongue and the rubber grip for traction, which are two notable features that are essential to the Predator's design. The colorway palette features tones of black, grey, pink, and white. The different versions vary as it alters hues by the toe cap, interior, and tongue flap.
Performance-Ready Football Sneakers
adidas Kicks off the New Year with its Predator Archive Pack
Trend Themes
1. Classic Design Innovation - adidas introduces the Predator Archive Pack, which highlights the classic Predator football boot and updates it with contemporary technology without disrupting the classic design language.
2. Performance-enhancing Technology - The Precision+ design, part of the Predator Archive Pack, features updated technology to enhance performance on the field.
3. Colorway Customization - The Predator Archive Pack offers different versions with varying colorways, allowing for customization and individuality among players.
Industry Implications
1. Sportswear - Sportswear companies can take note of adidas' success in updating a classic design with new technology to enhance performance and create buzz among consumers.
2. Footwear - Footwear companies can innovate by incorporating performance-enhancing technology in their classic designs to appeal to athletes and consumers alike.
3. Team Sports - Team sports manufacturers can cater to individual players by offering customizable options such as varying colorways and designs like the Predator Archive Pack.