'Predator 18+' is one of adidas' most recent launches, with the pack consisting of a series of different cleat styles that suit a range of style and personal preferences.
All of the cleats have incredibly sleek and lightweight builds, enabling their wearers to move freely as they play, while offering them the right amount of support. One of the most unique models in the pack features a sock-like upper that allows the wearer to simply slide it on for the perfect fit, and shiny copper accents along with side of heel that balance out the neon orange that marks the interior of the model. adidas' classic three-stripe branding is featured on the sides of the uppers, and black soles finish off the design.
Copper-Accented Cleats
adidas' New 'Predator' Pack Will Be Worn by Some of the Biggest Athletes
Trend Themes
1. Sleek and Lightweight Cleats - Disruptive innovation opportunity: Develop lightweight materials and construction techniques to enhance performance and comfort of athletic footwear.
2. Sock-like Upper Design - Disruptive innovation opportunity: Create customizable and easy-to-wear footwear with a sock-like upper for a personalized fit.
3. Metallic Accents in Footwear - Disruptive innovation opportunity: Incorporate metallic accents in footwear designs to add a unique and stylish touch.
Industry Implications
1. Athletic Footwear - Disruptive innovation opportunity: Introduce advanced materials, designs, and technologies to enhance performance and convenience in athletic footwear.
2. Fashion and Style - Disruptive innovation opportunity: Combine fashion and function by incorporating sleek designs and unique accents in footwear.
3. Sports Equipment - Disruptive innovation opportunity: Explore new materials and construction techniques to improve performance and aesthetics of sports equipment, such as cleats.