The Jewel Lines vodka brand created Precious Vodka, a new way to experience the alcohol and its packaging.
When buying a bottle from this line, it is not just premium vodka that is being paid for, but also the extremely expensive packaging. That is because embedded within every diamond-shaped vessel, is a real precious gemstone that is incredibly valuable. I hope whoever purchases this vodka has a refrigerated safe because this is not an investment that should be left unprotected. Each gem sits on its own in the lid of the bottle -- the tip of the diamond -- and could be a ruby, sapphire, emerald, topaz or peridot according to the buyer's preference.
The Jewel Lines' Precious Vodka collection is for the luxuriously indulgent.
Genuine Gemstone Liquor Branding
Jewel Lines' 'Precious Vodka' Packaging Incorporates Real Jewels
Trend Themes
1. Luxury Packaging - Brands can create premium and expensive packaging that adds value to their product, even if it's more expensive than what's inside.
2. Premium Alcohol - Brands can charge a premium price for their alcohol by offering unique and luxurious experiences to their customers.
3. Integrating Real Jewels - By integrating real gemstones into their products, brands can create a niche market for luxury consumers who are willing to spend more.
Industry Implications
1. Alcohol - Alcohol brands can explore integrating unique elements and creating premium experiences to stand out in a crowded market.
2. Jewelry - Jewelry companies can partner with alcohol brands to create unique products that integrate real gemstones into their designs.
3. Luxury Goods - Luxury brands can use the integration of real gemstones into their products, especially in the alcohol industry, as a way to add perceived value to their products, and create a niche market for high-end consumers.