The hautest color to wear this pre-fall season is a rich purple. It can be confusing, that time between summer and fall, when it's starting to get chilly, but you needn't stick with dull browns, blacks and greys.
Chanel showed their Pre-Fall 2008 collection in early December, rich in shades of purple, complimented by the simplicity of the black and white iconic of the label. As we mentioned previously, Karl Lagerfeld's designs included retro makeup, like dramatic liquid liner and beehive hairstyles, inspired by singer Amy Winehouse.
The gallery shows some of the most vibrant shades of plums, worn as entire pieces like the opulent coats, or just a hint of violet in the trims or accessories. One model was shown in black, with the dramatic sleeves and collar of a thick lavender turtle neck sweater peeking out. Subtle, yet highly effective, particularly with the shoes accented in a hue to match. Another model wore an oversize black sweater dress and preppy pea coat paired with shiny black tights and stunning purple ankle booties. Accessories included a CC logo cubic brooch in the center of an enormous black hair bow.
For those who love to follow runway collections, the time between major seasons can feel painfully long. That's why in recent years designers have added collections like "resort" or "pre-fall." Check out more from Chanel's Pre-Fall collection followed by highlights from Prada's resort collection from last year:
Pre-Fall Purple
Transitional Fashion Hues at Chanel 2008
Trend Themes
1. Rich Purple Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly dyeing methods for producing rich purple fashion garments and accessories.
2. Transitional Fashion Hues - Disruptive innovation opportunity: Create a digital platform/app that provides personalized recommendations for transitional fashion outfits based on individual preferences and weather conditions.
3. Retro-inspired Makeup and Hairstyles - Disruptive innovation opportunity: Design a line of high-performance and long-lasting retro-inspired makeup and hairstyling products for everyday use.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate augmented reality (AR) technology into fashion retail to offer virtual try-on experiences for customers.
2. Textile - Disruptive innovation opportunity: Develop innovative fabrics and materials that replicate the vibrant shades of purple for sustainable fashion production.
3. Cosmetics - Disruptive innovation opportunity: Implement AI-powered virtual makeup try-on technology that accurately simulates retro-inspired makeup looks.