The Spring 2015 Prada window displays in Paris feature timber fixtures that perfectly contrast the Italian fashion house's current collection. The windows present items from both the womenswear and menswear collections that are highlighted by Hollywood-esque spotlighting.
An interesting facet of the merchandising design is that each of the windows seems to have a vanishing point. In playing with the picture plane of the windows, the designer had added depth and direction, redirecting the presumed movement of the viewers eyeline and in doing so, creating a sensory perception that a display without a direction would lack.
Aside from displaying the covetable wares from the current collection, these Parisian Prada window displays are innovative in their approach to visual perspective that is sure to ensnare passersby.
Timber-Clad Couture Displays
The Spring 2015 Prada Window Displays in Paris Features Lots of Wood
Trend Themes
1. Timber-focused Visual Merchandising - By incorporating timber fixtures in window displays, retailers have the opportunity to create a unique visual perspective that captures the attention of passersby.
2. Depth and Direction in Window Displays - Introducing depth and direction in merchandising design allows retailers to redirect viewers' eyeline and create a sensory perception that enhances the overall display experience.
3. Contrasting Materials in Visual Merchandising - Using contrasting materials, such as timber against fashion items, brings a fresh and innovative approach to window displays that can attract and engage potential customers.
Industry Implications
1. Retail - Retail businesses can leverage timber-clad couture displays to create unique and captivating window displays that draw more foot traffic and increase sales.
2. Fashion - The fashion industry can embrace the trend of incorporating timber fixtures in visual merchandising, leading to more visually appealing and distinctive store displays.
3. Interior Design - The use of timber in window displays presents an opportunity for interior designers to create visually stunning and immersive spaces that capture shoppers' attention.