A series of three Prada Iconoclasts installations were recently showcased at several of the luxury fashion brand's Beijing locations. The results of this latest incarnation of the project are three dizzying, visually compelling displays that serve to reinterpret the luxury retail experience and alter the nature of the interaction between brand and consumer.
The Iconoclasts campaign sees Prada partner with "leading iconoclasts to interpret the brand's universe and visual identity of its stores," as described by the brand. The Beijing Prada Iconoclasts installations follow installments of the project in New York City, London and Paris locations during FW 2015 fashion weeks.
For the three retail overhauls in Beijing, Prada teamed up with costume designers Milena Canonero, Arianne Phillips and team Michael Wilkinson and Tim Martin.
Surreal Mannequin Displays
The Prada Iconoclasts Installations Seeks to Reinvent the Brand
Trend Themes
1. Interactive Retail Displays - Create immersive shopping experiences by integrating technology and design in retail displays.
2. Collaborative Brand Partnerships - Partner with creative experts to reimagine brand identity and store experiences.
3. Reinvented Luxury Retail - Challenge traditional luxury retail models by creating visually compelling and unique retail environments.
Industry Implications
1. Fashion Retail - Fashion brands can use innovative installations to elevate the shopping experience and strengthen brand identity.
2. Costume Design - Collaborations with fashion brands offer costume designers opportunities to showcase their creativity and expand their work beyond film and stage productions.
3. Technology Integration - Technology companies can partner with luxury brands to develop interactive displays and create immersive retail experiences.