Mixing real models with animations and illustration is the hottest trick in fashion editorials and ad campaigns these days.
The technique is perfectly utilized in this editorial “Practice Makes Perfect!†from the recent Fall/Winter 2008-09 issue of Commons & Sense magazine.
Photographer Damien Blottiere captured male model Cole Mohr, who was styled by Yoko Miyake with a captivating backdrop of illustrations by Jeanne Detallante.
Implications - The 'Practice Makes Perfect' Commons & Sense editorial spread is truly scary. With a father-figure teacher, the student is depicted as slowly cracking under pressure. The illustrative element of dreary colors creates an overall eerie effect that makes the 'Practice Makes Perfect' spread even more harrowing.
Surreal Illustrated Editorials
“Practice Makes Perfect!” in Commons & Sense Mag
Trend Themes
1. Mixed Media Fashion Editorials - Fashion publications can embrace the trend of blending real models with animations and illustration to create visually arresting editorials and advertising campaigns.
2. Illustrative Fashion Photography - Fashion photographers can experiment with incorporating illustrations and drawings into their work to create unique and engaging visual narratives.
3. Emotional Storytelling in Fashion - The use of surreal elements, such as eerie colors and unsettling imagery, can help fashion brands create emotionally impactful storytelling in their marketing campaigns.
Industry Implications
1. Fashion Photography - Fashion photographers and their clients can explore new ways of incorporating various media formats into their work to create innovative visual storytelling driven fashion campaigns.
2. Fashion Advertising - Fashion brands can make use of different media formats to create immersive advertising campaigns that resonate with the audience emotionally.
3. Illustration & Animation - Illustrators and animators can leverage the growing trend of mixed media fashion editorials to showcase their skills and collaborate with fashion brands.