Although the shift towards smartphones for photography has dampened the point-and-shoot market, the Sony RX IV is a powerful camera that looks to entice new and old users alike. An impossible small camera that can fit into a shirt pocket and not be noticed, the Sony RX IV has the world's first memory attached CMOS sensor which enables more light to enter the camera. This comes in handy for the slow motion, high speed and 4K video capturing capabilities of the powerful camera.
Packed with a ZEISS 24-70mm lens, the Sony RX IV has an HDMI port, microUSB port and an impressive LCD screen that flips a full 180-degrees for perfect selfies. The Sony RX IV also has WiFi for connecting to smartphones in a snap.
Impressive Micro Cameras
The Sony RX IV is a Powerful Camera that Fits into a Shirt Pocket
Trend Themes
1. Shift Towards Smartphones - There is a trend of users opting for smartphones for photography, disrupting the point-and-shoot market.
2. Memory Attached CMOS Sensor - The trend of using memory attached CMOS sensors in cameras allows for enhanced light capturing capabilities.
3. Flippable LCD Screens - The trend of cameras having LCD screens that flip 180 degrees is making it easier to capture perfect selfies.
Industry Implications
1. Photography Equipment - The photography equipment industry can explore new opportunities by adapting to the trend of smartphone preference and incorporating memory attached CMOS sensors.
2. Consumer Electronics - The consumer electronics industry can capitalize on the trend of cameras with flippable LCD screens by developing innovative selfie-centric products.
3. Video Recording - The video recording industry can take advantage of the trend of memory attached CMOS sensors to deliver high-quality slow motion, high-speed, and 4K video capturing capabilities.