Those who like the look lipsticks give but not the uncomfortable feel and hassle that's often associated with them are likely to appreciate the new 'Powder Puff Lippies' from NYX.
The creamy powder lipsticks are put on with a soft cushion applicator, which enables consumers to easily cover all of their lips with the mousse-like formula that quickly dries to a lightweight and non-sticky finish. The Powder Puff Lippie is currently offered in eight different shades, which range from subtle neutrals and chocolates, to vivid reds and purples.
Although the Powder Puff Lippie has only been out for a short time, makeup lovers are already singing its praises, claiming that it provides all the color they want, in addition to an incredibly comfortable wear due to the hydration that it provides.
Affordable Powder Cream Lipsticks
NYX's 'Powder Puff Lippie' Has a Lightweight and Natural Finish
Trend Themes
1. Lightweight Lipstick - Opportunity for disruptive innovation in creating lipsticks with lightweight formulas for comfortable wear.
2. Soft Cushion Applicator - Opportunity for disruptive innovation in developing soft cushion applicators for precise and effortless lipstick application.
3. Hydrating Lipstick - Opportunity for disruptive innovation in formulating lipsticks with hydrating properties for added comfort and wearability.
Industry Implications
1. Cosmetics - Opportunity for disruptive innovation in the cosmetics industry to create lightweight, comforting, and hydrating lipsticks.
2. Beauty Accessories - Opportunity for disruptive innovation in the beauty accessories industry to design soft cushion applicators for easy and precise lipstick application.
3. Personal Care - Opportunity for disruptive innovation in the personal care industry to develop hydrating lipstick formulations for improved comfort and moisturization.