UK-based discount store Poundland recently announced the launch a national rewards app, and is the first discount retailer to do so across the region. The 'Poundland Perks' program marks a significant shift for the budget retailer, which is investing £20 million to bring exclusive benefits to its customers. After a successful pilot phase in select regions, the app is now available nationwide and can be downloaded from the Google Play and Apple App stores.
With over 100 unique offers, including deals on well-known brands like Lynx, TRESemmé, and Dove, Poundland aims to add value for its shoppers through discounts and "perks points." During the initial launch, customers can earn double perks points on every purchase, with each pound spent until Christmas generating 100 points. Shoppers can also redeem points for digital vouchers to use in-store or save up for larger purchases.
To boost engagement, the "Poundland Perks Café" activation will be touring across the UK, inviting customers to download the app. The tour begins in Birmingham and concludes in Sheffield’s Meadowhall at the end of this month.
Discount Retailer Rewards Apps
Poundland's 'Poundland Perks' Program Unlocks Exclusive Discounts
Trend Themes
1. Rewards Apps - Discount retailers launching rewards apps highlight the growing emphasis on customer engagement through digital incentives.
2. Mobile-based Discount Programs - Nationwide mobile discount programs are transforming the way budget-conscious shoppers access exclusive offers.
3. Perks Points Systems - The implementation of perks points systems provides an innovative approach for retailers to build loyalty and encourage repeat purchases.
Industry Implications
1. Retail Technology - Retail technology is undergoing significant changes as digital loyalty programs become more prevalent in budget retail sectors.
2. Mobile Marketing - Mobile marketing strategies are being revolutionized by the introduction of national rewards apps targeting discount store customers.
3. Consumer Engagement - Consumer engagement is reaching new heights through interactive rewards programs and app-based perk offerings.