Pots of Paint is a brand that believes in producing eco-friendly materials, especially when it comes to their packaging. To achieve this goal, the business worked with Mathew Blick who focused on creating a concept that aligned with the environmentally conscious strategies of Pots of Paint.
Blick decided to contain the paint inside a bladder bag, which is made from a recyclable plastic material. The outside of this is then placed into a biodegradable container that deconstructs almost 100%, leaving little to no damage on the environment. Moreover because the outside is made from this material, placing it in compost will actually help the environment, further enhancing the growth of items such as plants. Even the ink used for the labels are made from a material that will not harm the earth.
Sustainable Paint Packaging
The New Design for Pots of Paint is Great for the Environment
Trend Themes
1. Eco-friendly Packaging - The trend of using recyclable and biodegradable materials in packaging presents disruptive innovation opportunities for sustainable brands.
2. Bladder Bag Packaging - The use of bladder bag packaging, made from recyclable plastic, offers an innovative solution for reducing environmental impact in the paint industry.
3. Biodegradable Containers - The adoption of biodegradable containers that deconstruct almost 100% provides a disruptive innovation opportunity to minimize packaging waste in various industries.
Industry Implications
1. Paint Industry - The paint industry can capitalize on the trend of sustainable packaging by embracing bladder bag packaging and biodegradable containers to appeal to environmentally conscious consumers.
2. E-commerce - The e-commerce industry can leverage eco-friendly packaging trends to differentiate themselves by offering sustainable packaging options that minimize environmental impact during shipping.
3. Consumer Goods - The consumer goods industry can explore the use of eco-friendly packaging materials and biodegradable containers to align with consumer demand for sustainable products and reduce their carbon footprint.