Post Meridiem Spirit Co. has officially added two new canned cocktails to its RTD beverage line: The Modern Classic Cosmopolitan and The London Dry Southside. Much like the brand's other premium offerings, the two new cocktails feature bar-quality ingredients and are made with expert proportioning.
The Modern Classic Cosmopolitan features a mix of vodka, 100% real cranberry juice, 100% real lime juice, and orange Curacao. In addition, this summery beverage arrives in a subtle, visually-pleasing pink hue. Meanwhile, the London Dry Southside consists of a blend of top-shelf gin, cane simple syrup, 100% real lime juice, and garden mint. As a result, this canned cocktail offers drinkers a crisp and refreshing beverage that's perfect for summer sipping.
"Our customers have been asking for a gin cocktail since we started – we couldn’t be more proud of what we’ve created while staying true to our real-ingredient philosophy," explained Andrew Rodbell, co-founder of Post Meridiem Spirits.
Summery Canned Cocktails
Post Meridiem Spirits Launches Gin and Vodka RTD Cocktails
Trend Themes
1. Premium Canned Cocktails - The rise of high-quality canned cocktails that utilize real ingredients provides a disruptive innovation opportunity within the beverage market.
2. Health Conscious Rtds - Consumers' growing preference for RTDs made with natural ingredients and without artificial additives is creating new opportunities for drink manufacturers.
3. Eco-friendly Packaging - As sustainability becomes more important, manufacturers are finding innovative ways to develop eco-friendly packaging for their canned cocktails and RTDs.
Industry Implications
1. Craft Spirits - This new trend in canned cocktail creation presents an opportunity for craft spirit companies to expand their portfolio and cater to consumer demand for RTD beverages.
2. Natural Ingredient Sourcing - The movement towards real ingredients in premium beverages creates opportunities for suppliers of organic and sustainably sourced products.
3. Beverage Marketing & Branding - With growing interest in premium canned cocktails, marketing and branding firms can capitalize on this disruption to create unique, eye-catching designs that cater to new consumer preferences.