This P & G POS display is conceived by Egyptian designer Amr Ali. The summer-ready fixture is inspired by the warm season and boasts tropical elements like beach umbrellas, volleyball nets and faux swimming pools.
Promoting P & G companies like Always feminine hygiene products, Pantene hair care and Pampers diapers, this retail display stimulates the senses and makes shoppers feel like they are at the beach. Designing multiple store fixtures, Amr Ali creates promotional shelving that highlights P & G's best-selling product range along with individual kiosk installations that are designed to showcase specific brands.
Designed to resemble beach huts and even playgrounds, these POS displays are anything but traditional and will result in a sensory experience for consumers.
Summer-Ready Store Displays
This P & G POS Display Celebrates The Sunny Season
Trend Themes
1. Interactive POS Displays - Creating interactive and sensory retail displays that engage customers and enhance the shopping experience.
2. Branded Store Fixtures - Designing unique store fixtures that showcase specific brands and create a memorable shopping experience.
3. Tropical Theme in Retail - Incorporating tropical elements and beach-inspired designs in retail displays to create a summer atmosphere.
Industry Implications
1. Retail - Opportunity for retailers to differentiate themselves by creating innovative and immersive store displays.
2. Consumer Goods - Opportunity for consumer goods companies to enhance their product promotions through creative retail displays.
3. Design and Advertising - Opportunity for designers and advertising agencies to create visually appealing and engaging point-of-sale displays for brands.