As part of Portugal's Agitagueda art festival, a popular shopping mall was decorated with hundreds of colorful umbrellas. The umbrellas were suspended from the roof to achieve a floating effect. Their bold hues and translucent fabric caused the sunlight streaming through the skylight to take on a dreamlike shade of blue, green, pink, red or orange.
This umbrella installation is a wonderful display of whimsical art combined with childlike fantasies; it's almost as if Mary Poppins had created this exhibit as a child. Photographs of patrons show them walking among the umbrellas while looking up and gazing in disbelief at the floating rainbow just above them.
Oftentimes public art can be a nuisance, requiring pedestrians to walk around the installation or otherwise inconveniencing them but this Portugal shopping mall figured out that public art is a lot more lovable when it's taken to the sky.
Umbrella-Roofed Shopping Malls
This Portugal Shopping Mall is Decorated with Hundreds of Umbrellas
Trend Themes
1. Roof-based Installations - Designing roof-based installations to create whimsical and artistic experiences for mall shoppers
2. Translucent Floatation Decor - Using translucent materials in decor to create a dreamlike experience with natural light
3. Interactive Installations - Creating interactive installations that encourage patrons to engage with the art and surroundings
Industry Implications
1. Shopping Malls - Mall owners can invest in unique decor to create memorable shopping experiences for customers
2. Art Exhibitions - Art exhibitions can embrace the use of different mediums and installation formats to evoke emotions from visitors
3. Outdoor Venues - Outdoor venues can invest in interactive installations for events to create an immersive experience for guests