Sao Paulo's Assim Assado restaurant has spearheaded an aggressive marketing campaign entitled 'Pork, Beef, Chicken.' Produced in association with Brazil's Y&R marketing gurus, the series features some bellicose hunting images.
Directed by Chief Creative Officer Rui Branquinho, the Pork, Beef, Chicken collection features a candid slogan that reads, "Like Old Times." The authentic message delivered here conjures up images of past bow-and-arrow eras, a time when scavenger-themed images like these were not so uncommon. As far as interpretation goes, the throwback series may be a true treat for the exalted carnivore, likely to the dismay of the cautious vegan.
Patrons of the Assim Assado establishment benefit from the project's lack of secrecy. As the Pork, Beef, Chicken advertisements make the restaurant's meat-eating focus readily apparent, customers know right off the bat what they are in for.
Abrasive Restaurant Adverts
The Assim Assado 'Pork Beef Chicken' Marketing Campaign is Candid
Trend Themes
1. Aggressive Advertising Campaigns - Opportunity for businesses to create bold and candid marketing campaigns that capture attention.
2. Nostalgic Themed Marketing - Opportunity to evoke sentiment and nostalgia in advertising to make a lasting impact on consumers.
3. Transparency in Branding - Opportunity for businesses to be upfront and clear about their offerings to attract the right target audience.
Industry Implications
1. Restaurant - Restaurants can adopt aggressive advertising strategies to stand out in a crowded market.
2. Marketing - Marketing agencies can explore nostalgic themes in campaigns to create emotional connections with consumers.
3. Food and Beverage - Food and beverage brands can prioritize transparency in branding to build trust with customers and align with their values.